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Austin's interest in computers helped fuel his design of a new hard drive that is far superior to anything on the market.Austin's product and business plan will likely attract several sources of financing if he is willing to give up part ownership in his company.

A) True
B) False

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A ________ refers to people with unsatisfied wants and needs who are willing and able to buy a product or service.


A) market
B) consumer cooperative
C) consumer collective
D) buyer's cooperative

E) All of the above
F) C) and D)

Correct Answer

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Affiliate marketing is a web-based business strategy that:


A) relies on customers that enter the sites of large companies such as GAP™ and Nike™.
B) asks you to offer the names and emails of ten of your friends who may be interested in the products or services the web-site is selling.
C) is currently illegal,but difficult to stop.
D) Rewards individuals who are willing to link a company's website to their blog or social network page.

E) None of the above
F) B) and C)

Correct Answer

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Hoping to qualify for a microloan from the Small Business Administration,Magdalena's business plan clearly identifies her strategy to profitably serve a target market.Unfortunately,her lack of business experience and limited collateral greatly reduce her chances of obtaining the microloan.

A) True
B) False

Correct Answer

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Due to the fact that Peppy has worked in the field of marketing for a large corporation,


A) there is no need to consider an entrepreneurial team for start-up due to the fact that all other management functions are served by marketing.
B) he can skip any marketing research steps that the SBA recommends.
C) he knows that the type of business he wants to start may be difficult to develop,but it has a tremendous amount of security due to its promise of long term survival.
D) he plans to put together an entrepreneurial team of experts that will complement his expertise.

E) A) and B)
F) A) and C)

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Anna recently left a large insurance firm and opened a home-based business preparing medical transcriptions for doctors.Based on recent statistics,she can expect:


A) a negative reaction from friends and family who wonder when she will get a "real" job.
B) the emergence of affordable technology will make it less challenging for her to compete with larger firms offering the same service.
C) the government will discourage her attempts to create a home-based business in the hopes that she will opt for locating in an enterprise zone.
D) to find security,routine and a paycheck from her new enterprise.

E) A) and B)
F) A) and C)

Correct Answer

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Corporate downsizing reduces the opportunities for home-based businesses.

A) True
B) False

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Economist Bruce Kirchhoff contends that business failures are much lower than traditionally reported.

A) True
B) False

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Jason,Robin,and Ian currently work in the marketing department of a large corporation.They have similar backgrounds and training and are thinking about leaving their company to start their own business.Successful entrepreneurial teams are comprised of these types of people because similarities in knowledge and skill ensure harmony and consistency in their new business.

A) True
B) False

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After personal savings,the next largest source of capital for entrepreneurs is from:


A) large multinational banks.
B) the Small Business Administration.
C) state and local governments.
D) friends and family.

E) A) and C)
F) C) and D)

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Increased participation in small business exporting owes credit to _________.


A) political constituents who have made in-roads abroad
B) large events such as the Olympics that have brought attention to the potential in world markets
C) technological advances such as the Internet and PayPal for safely fulfilling orders
D) partnerships that small businesses have formed with large businesses

E) A) and C)
F) All of the above

Correct Answer

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The executive summary section of the business plan contains:


A) computerized information that readers can access interactively.
B) information that will capture the attention of bankers and other investors who receive many business plans every day.
C) qualifications,experience,and education of the entrepreneur and prospective employees.
D) a financial summary prepared by the business' accountant.

E) C) and D)
F) A) and B)

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One reason we have seen continued growth in home-based businesses is:


A) the location offers a more secure operational environment.
B) affordable computer and information technology makes it easier to compete.
C) people need something to do while they wait to return to work for a large corporation.
D) it is less risky to start a home-based business than other types of entrepreneurial ventures.

E) None of the above
F) B) and D)

Correct Answer

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Questions about how much authority to delegate,and to whom,are easier issues for a family-run businesses since they "can't fire family."

A) True
B) False

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List and discuss at least three causes of small business failure.

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Answers will vary,however,the student sh...

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A creative person working within a corporation to launch new products and generate new profits is known as an) :


A) arbitrator.
B) micropreneur.
C) macropreneur.
D) intrapreneur.

E) A) and C)
F) A) and D)

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One reason why many U.S.small businesses are not involved in exporting is:


A) there is a limited market for their products.
B) the government's new homeland security programs limit opportunities for small businesses.
C) many of these firms do not know how to get started.
D) U.S.products are perceived as inferior.

E) A) and D)
F) A) and C)

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Attracting qualified workers presents a problem for small businesses since they usually offer less money,fewer benefits,and less room for advancement than larger firms offer.

A) True
B) False

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Of all nonfarm businesses in the United States,almost 97 percent are considered small by the Small Business Administration SBA)standards.

A) True
B) False

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If you go through the exercise of preparing a business plan,only to determine that you need twice the amount of money to start the business than you have,the SBA and other expert organizations encourage you to go ahead with your plans because if you understand the market,you can use the revenues you accrue to make-up the short-fall.

A) True
B) False

Correct Answer

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