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Exam 10: Developing New Products and Services

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Question 91

Multiple Choice

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The 18-hole golf course that a subdivision developer had custom designed and built to attract more new home buyers to the subdivision would be an example of a(n) :

A) installation.
B) production good.
C) accessory equipment.
D) supply.

E) A) and B)
F) B) and D)

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Question 92

Multiple Choice

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Heinz launched its EZ Squirt Ketchup in an array of unlikely hues-from green and orange to pink and teal-with kid-friendly squeeze bottles and nozzles. When it was introduced, it would have been an example of a:

A) continuous innovation.
B) dramatically continuous innovation.
C) discontinuous innovation.
D) dynamically continuous innovation.

E) C) and D)
F) A) and B)

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Question 93

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Gasoline would be considered a:

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to:

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauce, and salad dressings under the Newman's Own brand name. These product lines are the company's:

With respect to price, which of the following types of consumer goods would most likely be very expensive?

Prego recently introduced a Pasta Bake Sauce, which was made so that it was not necessary to pre-cook the pasta before blending pasta, sauce, meat, and cheese in a casserole. Legally, this product would only be considered new:

What advantages does the ThothX Tower have compared to professional rockets for space travel?

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

Discuss how firms today can use "open innovation" and "crowdsourcing" when trying to develop a new type of handheld recording device.

If consumer demand for Ford cars (a consumer product) increases, the company may increase its demand for paint-spraying equipment (a business good) . This illustrates ________.

When it comes to developing new services over new products there are some significant differences. All of the following represent the differences except:

All of the following are advantages in using virtual reality test marketing, except:

Figure 10-1 -According to Figure 10-1, column "D" would represent what type of product?

All of the following might be used in the development phase, except

The emphasis of a marketing strategy for a dynamically continuous innovation would include:

Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with limited Financial resources, Marissa went from car dealer to car dealer in several different Cities searching for the lowest price on a new economy car. She devoted a great deal of time and energy to getting the best value for her money. Marissa's father, however, Knew that he would buy another new car next year. Because it was convenient, he simply went to the local auto dealer and, with little thought or effort regarding the Buying decision, bought the first luxury car that he saw. For Marissa, an automobile was a ________; for her father, a car was a __________.

Support goods are items used to assist in producing other goods and services. Support goods include installations, accessory equipment, and:

Off-peak pricing for a new service offering is a result of using __________ understand the potential service offering. To fully

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. This hierarchy consists of ________ categories.