Question 1

Which of the following statements about attitudes is false?

Accepted Answer

A)   Marketers are primarily concerned with American core values when developing advertising messages.
B)   Attitudes are learned.
C)   Attitudes are shaped by one's values and beliefs.
D)   An attitude results in responses that are consistently favorable or unfavorable.
E)   Personal values affect attitudes by influencing the importance assigned to specific product attributes.F) B) and C)
G) None of the above

Question 2

Name the five situational influences that affect the consumer purchase decision process.

Accepted Answer

Situational influences include...

Question 3

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Accepted Answer

A)   selective retention
B)   selective comprehension
C)   selective exposure
D)   selective perception
E)   subliminal discriminationF) A) and D)
G) B) and E)

Question 4

Figure 4-7
-VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7) , D refers to

Accepted Answer

A)   Ideals.
B)   Achievement.
C)   Self-Expression.
D)   Survivors.
E)   Innovators.F) C) and D)
G) D) and E)

Question 5

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M. based on behavioral learning theory, this strategy is an example of

Accepted Answer

A)   stimulus generalization.
B)   selective comprehension.
C)   selective retention.
D)   stimulus discrimination.
E)   routine problem solving.F) A) and B)
G) C) and E)

Question 6

Individuals who exert direct or indirect social influence over others are referred to as

Accepted Answer

A)   decision makers.
B)   achievers.
C)   innovators.
D)   buzz managers.
E)   opinion leaders.F) A) and C)
G) B) and E)

Question 7

What percentage of U.S. product sales is directly tied to word of mouth among friends, family, and colleagues?

Accepted Answer

A)   10 percent
B)   25 percent
C)   33 percent
D)   50 percent
E)   67 percentF) A) and B)
G) B) and C)

Question 8

In the VALS framework, a person's resources include all of the following except which?

Accepted Answer

A)   self-confidence
B)   curiosity
C)   motivation
D)   information seeking
E)   risk-takingF) B) and D)
G) A) and E)

Question 9

Evaluative criteria refer to

Accepted Answer

A)   the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)   those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C)   those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D)   the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)   a list of required product attributes from which a customer will not waver regardless of additional incentives.F) B) and C)
G) B) and E)

Question 10

The purchase of bottled sparkling water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)   Avoid Perrier brand stock-outs on retailers' shelves.
B)   Make the purchase decision a high-involvement one.
C)   Offer coupons for Perrier bottled water.
D)   Convince retailers to offer only Perrier water.
E)   Denigrate its competition.F) B) and E)
G) C) and E)

Question 11

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Accepted Answer

A)   recollection search
B)   external search
C)   evaluative criteria
D)   antecedent states
E)   internal searchF) A) and C)
G) A) and B)

Question 12

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Accepted Answer

A)   stimulus discrimination
B)   cognitive learning
C)   attitudinal learning
D)   stimulus generalization
E)   behavioral learningF) B) and C)
G) A) and E)

Question 13

Women influence what percentage of new-car buying decisions?

Accepted Answer

A)   17 percent
B)   37 percent
C)   57 percent
D)   87 percent
E)   97 percentF) B) and C)
G) A) and B)

Question 14

Selective retention most negatively impacts which stage of the consumer purchase decision process?

Accepted Answer

A)   information search
B)   purchase decision
C)   alternative evaluation
D)   postpurchase behavior
E)   problem recognitionF) A) and B)
G) A) and C)

Question 15

Stephan was excited about his newly purchased laptop. It had all the features he wanted and was really fast with a great display for his gaming. In addition, the $1,200 price tag was reasonable. The same day he took it out of the box, he saw an online special for a similar computer, on sale for only $1,000. Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal. Stephan was most likely experiencing

Accepted Answer

A)   limited problem solving.
B)   cognitive dissonance.
C)   selective discord.
D)   product conflict.
E)   product uncertainty.F) A) and E)
G) B) and D)

Question 16

An example of a marketer-dominated source of information consulted during an external search is

Accepted Answer

A)   previous ownership of a product.
B)   a Better Business Bureau rating.
C)   a company's website.
D)   a consumer program on talk radio.
E)   your mother.F) A) and B)
G) A) and E)

Question 17

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A)   motivation.
B)   core values.
C)   culture.
D)   perception.
E)   personality.F) A) and E)
G) A) and D)

Question 18

The ________, a married couple with children younger than 18 years, constitutes just 20 percent of all U.S. households.

Accepted Answer

A)   traditional family
B)   typical household unit
C)   socialized household
D)   family stage
E)   idealized family unitF) B) and E)
G) C) and D)

Question 19

Popularity created by consumer word of mouth is called

Accepted Answer

A)   hype.
B)   buzz.
C)   propaganda.
D)   tweet.
E)   spin.F) A) and B)
G) B) and E)

Question 20

When an elementary school teacher was returning to school in the fall, she wanted to buy markers and craft paper. She remembered the discount website she visited last year for her purchases, so plans to start there to see if the website still carries the items previously purchased. What term best describes the information search method used by the teacher?

Accepted Answer

A)   personal external source
B)   public external source
C)   market-dominated external source
D)   internal search
E)   market-dominated internal sourceF) A) and B)
G) C) and E)

Exam 4: Understanding Consumer Behavior

The ________, a married couple with children younger than 18 years, constitutes just 20 percent of all U.S. households.

Correct Answer
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Popularity created by consumer word of mouth is called

Correct Answer
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Name the five situational influences that affect the consumer purchase decision process.

Correct Answer
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Situational influences include...
View Answer

Evaluative criteria refer to

Correct Answer
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A person's consistent behaviors or responses to recurring situations is referred to as

Correct Answer
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If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M. based on behavioral learning theory, this strategy is an example of

Correct Answer
verified

Correct Answer
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Selective retention most negatively impacts which stage of the consumer purchase decision process?

Correct Answer
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Correct Answer
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Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct Answer
verified

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Correct Answer
verified

What percentage of U.S. product sales is directly tied to word of mouth among friends, family, and colleagues?

Correct Answer
verified

Figure 4-7 -VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7) , D refers to

Correct Answer
verified

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Correct Answer
verified

Women influence what percentage of new-car buying decisions?

Correct Answer
verified

Individuals who exert direct or indirect social influence over others are referred to as

Correct Answer
verified

Which of the following statements about attitudes is false?

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search is

Correct Answer
verified

In the VALS framework, a person's resources include all of the following except which?

Correct Answer
verified

The purchase of bottled sparkling water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

The ________, a married couple with children younger than 18 years, constitutes just 20 percent of all U.S. households.

Correct AnswerverifiedShow Answer

Popularity created by consumer word of mouth is called

Correct AnswerverifiedShow Answer

Name the five situational influences that affect the consumer purchase decision process.

Correct AnswerverifiedSituational influences include...View AnswerShow Answer

Evaluative criteria refer to

Correct AnswerverifiedShow Answer

A person's consistent behaviors or responses to recurring situations is referred to as

Correct AnswerverifiedShow Answer

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold and Flu and Tylenol P.M. based on behavioral learning theory, this strategy is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Selective retention most negatively impacts which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct AnswerverifiedShow Answer

Casey's girlfriend will celebrate her birthday next week, so he needs to buy her a gift. He remembers the brand of watch that she wears and considers if she would like a new one by the same maker. This is an example of what part of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

What percentage of U.S. product sales is directly tied to word of mouth among friends, family, and colleagues?

Correct AnswerverifiedShow Answer

Figure 4-7 -VALS creates profiles of people based on their primary motivation and resources. In the VALS framework (Figure 4-7) , D refers to

Correct AnswerverifiedShow Answer

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

Correct AnswerverifiedShow Answer

Women influence what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

Individuals who exert direct or indirect social influence over others are referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about attitudes is false?

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search is

Correct AnswerverifiedShow Answer

In the VALS framework, a person's resources include all of the following except which?

Correct AnswerverifiedShow Answer

The purchase of bottled sparkling water is a low-involvement purchase. How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Situational influences include...
View Answer

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