Question 1

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate?

Accepted Answer

A)   In multilevel marketing, upliners are intermediaries who deal directly with final customers, while downliners are intermediaries who coordinate the transportation and storage services the upliners need to move the goods they sell through the channel of distribution.
B)   In multilevel marketing, upliners are salespeople who act as independent contractors, earning commissions on their own sales and also on the sales of downliners, who are additional salespeople that they recruit.
C)   In multilevel marketing, upliners sell through electronic retailing arrangements, while downliners use more traditional methods of retail selling.
D)   In multilevel marketing, upliners use intensive distribution strategies to sell a good, while downliners use either a selective or exclusive distribution strategy to sell the same type of good.E) B) and C)
F) A) and B)

Question 2

At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.

Accepted Answer

A)   possession
B)   form
C)   secondary
D)   alterationalE) None of the above
F) B) and C)

Question 3

________ wholesalers are independently owned and take title to the goods they handle.

Accepted Answer

A)   Full service broker
B)   Merchant
C)   Agent
D)   PrimaryE) B) and C)
F) C) and D)

Question 4

McDonald's, Planet Fitness, Baskin-Robbins, and Dunkin Donuts all make use of the ________ form of contractual distribution system.

Accepted Answer

A)   wholesale-sponsored chain
B)   franchise
C)   retail cooperative
D)   horizontally administeredE) B) and C)
F) B) and D)

Question 5

________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

Accepted Answer

A)   Cash-and-carry wholesalers
B)   Rack jobbers
C)   Merchandise forwarders
D)   Consignment agentsE) A) and B)
F) All of the above

Question 6

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Accepted Answer

A)   developing an effective advertising campaign for a particular line of products
B)   establishing a budget for the firm's next fiscal year
C)   finding ways to handle the return of goods and recycled materials
D)   holding focus groups to learn what consumers want in new productsE) B) and C)
F) All of the above

Question 7

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Accepted Answer

A) True 
 B)False

Question 8

Agents and brokers and wholesalers are types of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 9

A broker can expect to earn a fixed amount of profit for her efforts regardless of the dollar value of the contract she negotiated.

Accepted Answer

A) True 
 B)False

Question 10

Stores that remain open 24 hours, seven days a week are providing ________ utility to their customers.

Accepted Answer

A)   possession
B)   time
C)   service
D)   scheduleE) C) and D)
F) All of the above

Question 11

Home Helpers, Inc. produces a variety of reasonably-priced household appliances. To cut costs, the company has decided to eliminate all of the marketing intermediaries who help distribute its products. Home Helpers will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.

Accepted Answer

A) True 
 B)False

Question 12

Sherwin Williams owns its manufacturing sites as well as over 3,000 retail stores in North America. Sherwin Williams exemplifies a

Accepted Answer

A)   selective distribution system.
B)   contractual distribution system.
C)   administered distribution system.
D)   corporate distribution system.E) All of the above
F) C) and D)

Question 13

About ________ of the costs of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Accepted Answer

A)   25 percent
B)   30 percent
C)   75 percent
D)   90 percentE) A) and B)
F) C) and D)

Question 14

The Galleria Mall contains many types of shops, including six different jewelers; however, only one jeweler carries the very expensive TimeStamp brand of watch that appeals to customers who are looking for status in their jewelry. TimeStamp is practicing exclusive distribution by placing its brand in only one store in a given area.

Accepted Answer

A) True 
 B)False

Question 15

Compared to rail transportation, one of the advantages of shipping by truck is that trucks

Accepted Answer

A)   are more energy efficient.
B)   can carry a greater volume.
C)   can reach more destinations.
D)   are less expensive.E) A) and D)
F) B) and C)

Question 16

Unlike merchant wholesalers, ________ never actually own the goods they help to distribute.

Accepted Answer

A)   rack jobbers
B)   retailers
C)   cash-and-carry wholesalers
D)   agents and brokersE) B) and C)
F) A) and D)

Question 17

Companies who send salespeople to customers' homes or places of work are making use of ________ selling.

Accepted Answer

A)   direct
B)   point of contact
C)   downline
D)   nonretailE) None of the above
F) All of the above

Question 18

Which of the following statements provides the most accurate distinction between an agent and a broker?

Accepted Answer

A)   Agents represent final buyers while brokers represent marketing intermediaries.
B)   Agents represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area.
C)   Agents develop a long-term relationship with the people they represent, while brokers are usually hired on a temporary basis.
D)   Agents take title to the goods they help distribute, while brokers never assume ownership of the products they distribute.E) C) and D)
F) A) and B)

Question 19

Water transportation is the least expensive way to send goods overseas.

Accepted Answer

A) True 
 B)False

Question 20

Producers of snack foods (such as candy bars or potato chips)  are most likely to use a(n)  ________ distribution strategy for their products.

Accepted Answer

A)   intensive
B)   exclusive
C)   selective
D)   restrictiveE) B) and C)
F) None of the above

Exam 15: Distributing Products

Sherwin Williams owns its manufacturing sites as well as over 3,000 retail stores in North America. Sherwin Williams exemplifies a

Correct Answer
verified

About ________ of the costs of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Correct Answer
verified

Stores that remain open 24 hours, seven days a week are providing ________ utility to their customers.

Correct Answer
verified

Compared to rail transportation, one of the advantages of shipping by truck is that trucks

Correct Answer
verified

________ wholesalers are independently owned and take title to the goods they handle.

Correct Answer
verified

Correct Answer
verified

Unlike merchant wholesalers, ________ never actually own the goods they help to distribute.

Correct Answer
verified

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Correct Answer
verified

Which of the following statements provides the most accurate distinction between an agent and a broker?

Correct Answer
verified

________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

Correct Answer
verified

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate?

Correct Answer
verified

Companies who send salespeople to customers' homes or places of work are making use of ________ selling.

Correct Answer
verified

Agents and brokers and wholesalers are types of marketing intermediaries.

Correct Answer
verified

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) ________ distribution strategy for their products.

Correct Answer
verified

A broker can expect to earn a fixed amount of profit for her efforts regardless of the dollar value of the contract she negotiated.

Correct Answer
verified

Correct Answer
verified

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Correct Answer
verified

At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.

Correct Answer
verified

McDonald's, Planet Fitness, Baskin-Robbins, and Dunkin Donuts all make use of the ________ form of contractual distribution system.

Correct Answer
verified

Water transportation is the least expensive way to send goods overseas.

Correct Answer
verified

Exam 15: Distributing Products

Sherwin Williams owns its manufacturing sites as well as over 3,000 retail stores in North America. Sherwin Williams exemplifies a

Correct AnswerverifiedShow Answer

About ________ of the costs of things we buy are marketing costs that go to pay for distribution costs of intermediaries.

Correct AnswerverifiedShow Answer

Stores that remain open 24 hours, seven days a week are providing ________ utility to their customers.

Correct AnswerverifiedShow Answer

Compared to rail transportation, one of the advantages of shipping by truck is that trucks

Correct AnswerverifiedShow Answer

________ wholesalers are independently owned and take title to the goods they handle.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Unlike merchant wholesalers, ________ never actually own the goods they help to distribute.

Correct AnswerverifiedShow Answer

Which of the following activities is most likely to be performed by someone responsible for supply chain management?

Correct AnswerverifiedShow Answer

Which of the following statements provides the most accurate distinction between an agent and a broker?

Correct AnswerverifiedShow Answer

________ are limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment.

Correct AnswerverifiedShow Answer

In the terminology of multilevel marketing, which of the following statements about the relationship between upliners and downliners is most accurate?

Correct AnswerverifiedShow Answer

Companies who send salespeople to customers' homes or places of work are making use of ________ selling.

Correct AnswerverifiedShow Answer

Agents and brokers and wholesalers are types of marketing intermediaries.

Correct AnswerverifiedShow Answer

Producers of snack foods (such as candy bars or potato chips) are most likely to use a(n) ________ distribution strategy for their products.

Correct AnswerverifiedShow Answer

A broker can expect to earn a fixed amount of profit for her efforts regardless of the dollar value of the contract she negotiated.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Inverted logistics is the term used for the activities involved in bringing products back to the producer due to defects or for recycling of materials.

Correct AnswerverifiedShow Answer

At Baumann's Fine Meats, the butchers will hand cut steaks to the thickness their customers specify and trim off the excess fat. This extra service provides ________ utility.

Correct AnswerverifiedShow Answer

McDonald's, Planet Fitness, Baskin-Robbins, and Dunkin Donuts all make use of the ________ form of contractual distribution system.

Correct AnswerverifiedShow Answer

Water transportation is the least expensive way to send goods overseas.

Correct AnswerverifiedShow Answer

Correct Answer
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