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In PR measurement, outputs and outcomes are essentially the same things.

A) True
B) False

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To analyze the success of "Top Gun: Maverick," PR professionals relied upon ______.


A) logic, emotion, and credibility
B) positivity, negativity, and neutrality
C) mentions, influence, and sentiment
D) ticket price, home views, and overall sales

E) A) and B)
F) A) and D)

Correct Answer

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If you were a social media professional interested in a program combining digital and social analytics, then ______ would be a logical choice for you.


A) Google Analytics
B) Facebook Blueprint
C) Brandwatch
D) HubSpot

E) A) and B)
F) None of the above

Correct Answer

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Hubspot is unique among software companies because it provides ______.


A) 24-7 customer support
B) a money-back guarantee
C) a research staff
D) an education academy

E) B) and C)
F) All of the above

Correct Answer

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Analytics is concerned with the ______, while analysis focuses on the ______.


A) qualitative; quantitative
B) future; past
C) channel; end user
D) hardware; software

E) B) and D)
F) B) and C)

Correct Answer

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