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A firm is said to gain a competitive advantage when it can


A) exceed its own previous performances.
B) provide products similar to its competitors, but at lower prices.
C) perform at the same level as that of its competitors.
D) minimize the difference between value creation and cost.

E) C) and D)
F) B) and D)

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What functions do strong ethical values serve?

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Strong ethical values have two important...

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Through ________, a firm puts its guiding policy into practice by employing a set of coherent actions.


A) strategy control
B) strategy implementation
C) strategy formulation
D) strategy analysis

E) A) and B)
F) B) and C)

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Product-oriented vision statements are better suited than customer-oriented vision statements for helping companies to adapt to changes in the external environment.

A) True
B) False

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While creating its AFI strategy framework, Valdez Consultants decided what markets the firm should compete in. By doing this, what type of strategy did the company devise?


A) business strategy
B) corporate strategy
C) global strategy
D) ethical strategy

E) None of the above
F) All of the above

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Why is it better for firms to keep their vision statements customer-oriented rather than product-oriented?

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Companies that have customer-oriented vi...

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Which of the following vision statements is most likely to produce a sustainable competitive advantage for an auto dealership?


A) to generate the highest revenues of any dealership in the region
B) to sell only the highest-rated luxury vehicles
C) to open dealerships all across the country.
D) to help our customers find the perfect car for their individual needs.

E) A) and B)
F) All of the above

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Upper management at Softstep Inc., a manufacturer of insoles for shoes, wants to work on improving the product lines it already has without taking on other challenges at this time. Which of the following vision statements reflects that goal?


A) Softstep Inc. wants to adapt their insoles to the changing demands of consumers.
B) Softstep Inc. wants to always satisfy the consumers who purchase insoles.
C) Softstep Inc. wants to provide the best benefits for employees in the insole industry.
D) Softstep Inc. wants to be the best manufacturer of insoles in the industry.

E) None of the above
F) All of the above

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________ is best described as an integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage.


A) Supply chain management
B) Integrated technology management
C) Strategic management
D) Inventory management

E) A) and B)
F) B) and C)

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A firm always has a competitive disadvantage when its return on invested capital is


A) below the industry average.
B) 2 percent or lower in a declining industry.
C) about the same as its closest competitor.
D) declining steadily over two or more years.

E) A) and C)
F) A) and B)

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Organizational values help individuals make choices that are


A) legal but unethical.
B) both illegal and effective.
C) both ethical and effective in advancing a company's goals.
D) ethical but ineffective in achieving long-term success.

E) A) and B)
F) A) and C)

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Silver Screen Cinemas Inc. and Digi Now Inc. are two companies that own and run movie theaters in malls and other commercial areas. While Silver Screen Cinemas Inc. pursues a cost-leadership strategy, Digi Now Inc. adopts a differentiation strategy. Which of the following statements is most likely true of this scenario?


A) Silver Screen Cinemas will charge a premium price for its customers, while Digi Now will implement everyday low pricing.
B) Digi Now and Silver Screen Cinemas will not be direct competitors to each other, and their customer segments will overlap very little.
C) Digi Now will keep its customer service at an acceptable level, while Silver Screen Cinemas will provide superior customer service.
D) Silver Screen Cinemas and Digi Now will use a similar approach to create value for customers by attempting to offer everything to everybody.

E) A) and B)
F) A) and C)

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How does a mission statement differ from a firm's vision?

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Vision is a statement about what an orga...

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Once a strategy has been formulated and implemented, it is important that the firm sticks to it no matter what happens.

A) True
B) False

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Why is it important for top management of a company to show commitment and involvement toward organizational values?

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Without commitment and involvement from ...

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Which of the following stages in the AFI strategy framework involves designing a business, corporate, and global strategy?


A) strategy control
B) strategy implementation
C) strategy analysis
D) strategy formulation

E) A) and C)
F) B) and C)

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According to AFI strategy framework, in which of the following tasks of strategic management is a firm's vision, mission, and values identified?


A) strategy control
B) strategy analysis
C) strategy formulation
D) strategy implementation

E) B) and D)
F) A) and C)

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A good strategy is a set of actions that enables a firm to achieve its own internal goals without regard to the external environment.

A) True
B) False

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Soil and Sod Gardening Supplies has a vision of helping every American learn how to grow their own food. Its management team recently unveiled the mission statement "A garden at every home." What is wrong with this mission statement?


A) It does not indicate how the company will accomplish its goals.
B) It does not include a stretch goal.
C) It is not inspirational and motivating for employees.
D) It is too specific.

E) All of the above
F) B) and C)

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A mission describes how a firm will accomplish the broad goals set out in a vision statement.

A) True
B) False

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