Question 1

What is native advertising?

Accepted Answer

A)  An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B)  Buyers post feedback on sellers.
C)  Created and updated by many users for many users.
D)  Refers to the wisdom of the crowd.E) B) and C)
F) A) and B)

Question 2

Cell phone manufacturers often refer to their products as mobile devices. Which of the below would not be included in the folksonomy for a cell phone?

Accepted Answer

A)  Cell
B)  iPhone
C)  Blackberry
D)  Technology platformE) A) and D)
F) A) and C)

Question 3

What is a business that operates in a physical store without an Internet presence?

Accepted Answer

A)  Brick-and-mortar business
B)  Click-and-mortar business
C)  Virtual business
D)  Pure-play businessE) C) and D)
F) A) and B)

Question 4

What was the original term for a company operating on the Internet?

Accepted Answer

A)  Dot-com
B)  Search engine
C)  Search engine ranking
D)  Search engine optimizationE) A) and B)
F) A) and C)

Question 5

What occurs when a system updates information at the same rate it receives the information?

Accepted Answer

A)  Collective intelligence system
B)  Collaboration system
C)  Real-time communication
D)  Knowledge management systemE) All of the above
F) A) and C)

Question 6

What describes how products in a network increase in value to users as the number of users increase?

Accepted Answer

A)  Network effect
B)  RSS
C)  Mashup editor
D)  Knowledge managementE) None of the above
F) A) and D)

Question 7

Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?

Accepted Answer

A)  Adhering to taxation rules
B)  Ensuring consumer protection
C)  Identifying limited market segments
D)  Managing consumer relationshipsE) B) and C)
F) All of the above

Question 8

Which of the below represents an example of why an employer would use social media?

Accepted Answer

A)  To find potential job candidates via LinkedIn
B)  To review potential job candidates by viewing their Facebook page
C)  To attract new job candidates via YouTube
D)  All of the aboveE) A) and B)
F) B) and C)

Question 9

Which of the following identifies Business 2.0 communication and collaboration tools?

Accepted Answer

A)  Microblogs, Tweets, RSS
B)  API, RSS, tacit knowledge
C)  Blogs, wikis, mashup
D)  Tags, Web logs, RSSE) A) and B)
F) A) and C)

Question 10

Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

Accepted Answer

A) True 
 B)False

Question 11

What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?

Accepted Answer

A)  Synchronous communication
B)  Social media
C)  Social networking
D)  Asynchronous communicationE) A) and B)
F) A) and C)

Question 12

Which of the below is not a characteristic associated with Mozilla Firefox?

Accepted Answer

A)  Mozilla Firefox holds over 20% of the Web browser market
B)  Mozilla Firefox offers a free email service called Thunderbird
C)  Mozilla Firefox is a prime example of open source software
D)  Mozilla Firefox is a prime example of a reputation systemE) A) and D)
F) None of the above

Question 13

Which of the following is not a reason for the explosive growth of the WWW?

Accepted Answer

A)  Basic Web pages are easy to create and extremely flexible
B)  The microcomputer revolution made it possible for an average person to own a computer
C)  Digital Darwinism
D)  The speed, convenience, and low cost of emailE) A) and B)
F) A) and C)

Question 14

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

Accepted Answer

A)  Cybermediation
B)  Interactivity
C)  Reintermediation
D)  DisintermediationE) None of the above
F) C) and D)

Question 15

A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

Accepted Answer

A) True 
 B)False

Question 16

What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?

Accepted Answer

A)  Website bookmark
B)  Social tag
C)  Folksonomy
D)  TaxonomyE) A) and B)
F) B) and C)

Question 17

Disruptive technology tends to provide us with better, faster, and cheaper products.

Accepted Answer

A) True 
 B)False

Question 18

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

Accepted Answer

A)  Dot-com
B)  Search engine
C)  Search engine ranking
D)  Search engine optimizationE) B) and D)
F) None of the above

Question 19

What is content from more than one source to create a new product or service?

Accepted Answer

A)  Selfie
B)  Blog
C)  Wiki
D)  MashupE) A) and B)
F) All of the above

Question 20

What is the role of a mashup editor?

Accepted Answer

A)  WYSIWYG's
B)  Often it allows the user to drag and drop data points into a Web application
C)  To provide a visual interface to build up a mashup
D)  All of the aboveE) A) and B)
F) C) and D)

Exam 3: Ebusiness: Electronic Business Value

What is native advertising?

Correct AnswerverifiedShow Answer

A social network is an application that connects people by matching profile information. Providing individuals with the ability to network is by far one of the greatest advantages of Business 2.0.

Correct AnswerverifiedShow Answer

What is content from more than one source to create a new product or service?

Correct AnswerverifiedShow Answer

What occurs when a system updates information at the same rate it receives the information?

Correct AnswerverifiedShow Answer

What was the original term for a company operating on the Internet?

Correct AnswerverifiedShow Answer

What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?

Correct AnswerverifiedShow Answer

What combines art along with science to determine how to make URLs more attractive to search engines resulting in higher search engine ranking?

Correct AnswerverifiedShow Answer

Which of the below represents an example of why an employer would use social media?

Correct AnswerverifiedShow Answer

What is a type of mediation that refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness?

Correct AnswerverifiedShow Answer

What are websites that rely on user participation and user-contributed content, such as Facebook, LinkedIn, and YouTube?

Correct AnswerverifiedShow Answer

Susan teaches many individuals and business professionals how, why, and the benefits and challenges to using social media. Of the four ebusiness challenges which of the following is the most crucial challenge to consider before engaging in social media?

Correct AnswerverifiedShow Answer

Which of the following identifies Business 2.0 communication and collaboration tools?

Correct AnswerverifiedShow Answer

Disruptive technology tends to provide us with better, faster, and cheaper products.

Correct AnswerverifiedShow Answer

Which of the below is not a characteristic associated with Mozilla Firefox?

Correct AnswerverifiedShow Answer

What describes how products in a network increase in value to users as the number of users increase?

Correct AnswerverifiedShow Answer

What is the role of a mashup editor?

Correct AnswerverifiedShow Answer

Crowdfunding sources capital for a project by raising many small amounts from a large number of individuals, typically via the Internet.

Correct AnswerverifiedShow Answer

What is a business that operates in a physical store without an Internet presence?

Correct AnswerverifiedShow Answer

Cell phone manufacturers often refer to their products as mobile devices. Which of the below would not be included in the folksonomy for a cell phone?

Correct AnswerverifiedShow Answer

Which of the following is not a reason for the explosive growth of the WWW?

Correct AnswerverifiedShow Answer

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