Question 1

Why is it not enough to classify social media as we do other media?

Accepted Answer

When defining social media, it is not en...

Question 2

Our need as humans to feel connected with one another is what drives the now mass-adopted media of social.

Accepted Answer

A) True 
 B)False

Question 3

_____ is the term used to describe those Web sites where people congregate based on some shared interest.

Accepted Answer

A)  Social bookmarking
B)  Schmoozing
C)  Trending
D)  Emailing
E)  Social networkingF) A) and B)
G) All of the above

Question 4

Which of the following is true about traditional media?

Accepted Answer

A)  It consists of 80 percent planning and 20 percent execution.
B)  It is more labor- and resource-intensive as compared to social media.
C)  It does not bring with it large media costs.
D)  It typically uses a distributed network to deliver content.
E)  The consumption is inherently active in the case of traditional media.F) A) and D)
G) B) and E)

Question 5

Which of the following is true about traditional media?

Accepted Answer

A)  The consumption is inherently passive in the case of traditional media.
B)  The consumption is as much passive as it is active in the case of traditional media.
C)  It typically uses a distributed network for delivering its content.
D)  In traditional media, time is not a limited resource.
E)  In traditional media, space is not a limited resources.F) A) and B)
G) C) and E)

Question 6

A wiki is best defined as:

Accepted Answer

A)  a Web site that typically acts as brokers for advertisers and Web sites.
B)  a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page.
C)  a reverse chronological journaling site.
D)  a user-collaborated content site, typically text in nature.
E)  a little billboard that spreads across the top or bottom of the Web page.F) All of the above
G) A) and B)

Question 7

Define social media.

Accepted Answer

Social media include any Web- ...

Question 8

Which of the following is true about social media?

Accepted Answer

A)  It consists of 20 percent planning and 80 percent execution.
B)  It is not labor- and resource-intensive.
C)  The consumption is inherently passive in the case of social media.
D)  Social media has eliminated the human element from advertising and marketing.
E)  The consumption in the case of social media is active and not passive.F) A) and D)
G) A) and E)

Question 9

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site, tool, application, or the like to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Accepted Answer

A)  application protocol interface
B)  user-generated content
C)  motion tracking interface
D)  crossing-based interface
E)  global positioning systemsF) D) and E)
G) A) and D)

Question 10

Blogs cannot be multimedia in nature.

Accepted Answer

A) True 
 B)False

Question 11

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

Accepted Answer

A)  Application protocol interface
B)  Really simple syndication
C)  Global positioning system
D)  WordPress
E)  InterstitialF) B) and D)
G) B) and E)

Question 12

What is RSS?

Accepted Answer

Really Simple Syndication (RSS) is an ol...

Question 13

Briefly explain, with a suitable example, the concepts of transparency and authenticity with respect to social media?

Accepted Answer

The tenets that social media has encoura...

Question 14

Users of microblogs are allowed only _____ characters of text in their posts.

Accepted Answer

A)  500
B)  200
C)  65
D)  140
E)  100F) B) and E)
G) C) and E)

Question 15

Typically blogs are personal in nature.

Accepted Answer

A) True 
 B)False

Question 16

One of the easiest and best ways to get started in social media is to be a practitioner.

Accepted Answer

A) True 
 B)False

Question 17

The aggregation of all blogs online is typically referred to as _____.

Accepted Answer

A)  blogoworld
B)  blogosphere
C)  blogouniverse
D)  blogoplanet
E)  blogohomeF) All of the above
G) A) and E)

Question 18

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Accepted Answer

A) True 
 B)False

Question 19

Forums are typically sections of sites that connect individuals around a specific topic.

Accepted Answer

A) True 
 B)False

Question 20

Social _____ tools can assess sentiment based on the syntax of the text.

Accepted Answer

A)  insight
B)  creation
C)  listening
D)  curation
E)  engagementF) A) and D)
G) B) and E)

Exam 17: Introducing Social Media

Our need as humans to feel connected with one another is what drives the now mass-adopted media of social.

Correct AnswerverifiedShow Answer

One of the easiest and best ways to get started in social media is to be a practitioner.

Correct AnswerverifiedShow Answer

Which of the following is true about traditional media?

Correct AnswerverifiedShow Answer

Typically blogs are personal in nature.

Correct AnswerverifiedShow Answer

What is RSS?

Correct AnswerverifiedReally Simple Syndication (RSS) is an ol...View AnswerShow Answer

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site, tool, application, or the like to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Correct AnswerverifiedShow Answer

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Correct AnswerverifiedShow Answer

Briefly explain, with a suitable example, the concepts of transparency and authenticity with respect to social media?

Correct AnswerverifiedThe tenets that social media has encoura...View AnswerShow Answer

A wiki is best defined as:

Correct AnswerverifiedShow Answer

Which of the following is true about traditional media?

Correct AnswerverifiedShow Answer

Social _____ tools can assess sentiment based on the syntax of the text.

Correct AnswerverifiedShow Answer

Forums are typically sections of sites that connect individuals around a specific topic.

Correct AnswerverifiedShow Answer

_____ is an old technology which is the backbone for things like podcasts, vodcasts, or vlogs, and text-based headlines.

Correct AnswerverifiedShow Answer

Users of microblogs are allowed only _____ characters of text in their posts.

Correct AnswerverifiedShow Answer

Why is it not enough to classify social media as we do other media?

Correct AnswerverifiedWhen defining social media, it is not en...View AnswerShow Answer

Define social media.

Correct AnswerverifiedSocial media include any Web- ...View AnswerShow Answer

The aggregation of all blogs online is typically referred to as _____.

Correct AnswerverifiedShow Answer

Which of the following is true about social media?

Correct AnswerverifiedShow Answer

Blogs cannot be multimedia in nature.

Correct AnswerverifiedShow Answer

_____ is the term used to describe those Web sites where people congregate based on some shared interest.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Really Simple Syndication (RSS) is an ol...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The tenets that social media has encoura...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
When defining social media, it is not en...
View Answer

Correct Answer
verified
Social media include any Web- ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified