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The risks associated with learning to do business in a new culture are less if the firm:


A) engages in global strategic coordination.
B) imposes strict marketing guidelines on how to do business.
C) enters a greenfield venture in the host country.
D) realizes substantial location economies.
E) acquires an established host-country enterprise.

F) D) and E)
G) A) and B)

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Which of the following modes of entry into foreign markets can result in a lack of control over quality?


A) Exporting
B) Franchising
C) Turnkey projects
D) Wholly owned subsidiaries
E) Joint ventures

F) B) and D)
G) C) and E)

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Why should a high-tech firm avoid selecting licensing as a mode of entry?


A) Threat of creating efficient partners
B) Risk of losing control over technology
C) Fear of rapid imitation of core technology
D) Lack of a transitory technological advantage
E) Inability to deter development costs

F) A) and B)
G) D) and E)

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According to Christopher Bartlett and Sumantra Ghoshal, firms from developing countries cannot succeed in foreign markets in the presence of other established global competitors.

A) True
B) False

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Which of the following is the most likely outcome of a foreign firm entering a developed nation on a small scale after other international businesses in the firm's industry?


A) Capturing first-mover advantages
B) Higher pioneering costs
C) Rapid increase in market share
D) Limited future growth potential
E) Increase in sales volume

F) All of the above
G) A) and D)

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What is a wholly owned subsidiary? List its advantages.

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In a wholly owned subsidiary, the firm o...

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What gives a firm tight control for coordinating a globally dispersed value chain?


A) Signing joint-venture agreements
B) Installing manufacturing units in locations with optimal factor conditions
C) Setting up wholly owned marketing subsidiaries
D) Establishing a greenfield venture
E) Using foreign marketing agents

F) A) and B)
G) A) and D)

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Describe the disadvantages of licensing as a mode of entry into the foreign market.

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Licensing, a mode of entry into a foreig...

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Which of the following is a disadvantage of greenfield ventures?


A) They have a higher potential for throwing up unpleasant surprises.
B) It is much more difficult to build an organizational culture from scratch than to change the culture of an existing unit.
C) Companies find it difficult to avoid falling into the trap of the hubris hypothesis.
D) It is slower to establish than acquisitions.
E) A firm does not have the freedom to build the kind of subsidiary that it wants.

F) A) and B)
G) All of the above

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Small-scale entrants are more likely to capture first-mover advantages associated with switching costs.

A) True
B) False

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