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Exam 1: Information Systems Are Business

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Question 1

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Which of the following is not considered a category within the primary value activities in a value chain analysis?

A) Inbound logistics.
B) Firm infrastructure.
C) Operations.
D) Service.

E) A) and D)
F) C) and D)

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Question 2

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Explain systems thinking and how management information systems (MIS) enable business communications.

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Systems thinking is a way of monitoring the entire system by viewing multiple inputs being processed or transformed to produce outputs while continuously gathering feedback on each part.Systems thinking provides an end-to-end view of how operations work together to create a product or service. Management information systems (MIS) is a general name for the business function covering the application of people,technologies and procedures-collectively called information systems-to foster company-wide communication and to manage and solve business problems.

Question 3

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The Victory Wireless store in Denver is currently offering a fabulous marketing strategy for potential new iPhone customers.Victory Wireless offers customers who purchase an iPhone with a two-year subscription a free Otter phone case,car charger,ear phones and speakers.In terms of Porter's five forces,what is Victory Wireless attempting to achieve with this marketing strategy?

Amazon.com uses a customer profiling system whenever a customer visits its website.Using this system,Amazon can offer products tailored to that particular customer's profile and buying pattern.What is Amazon using to achieve this competitive advantage?

How does the text recommend that a company operate if it wants to be successful in our current business environment today?

There are many challenges to changing doctors,including transferring medical records and losing the doctor-patient relationship along with the doctor's knowledge of the patient's history.Changing doctors provides a great example of switching costs.

Polaroid had a unique competitive advantage for many years until it forgot to observe competitive intelligence.The firm went bankrupt when people began taking digital pictures.Polaroid provides a great example of Porter's threat of new entrants.

Porter's Five Forces Model outlines the process for a sales strategy.

With the Five Forces Model,companies should watch the forces in the market.If the forces are strong,competition generally increases;and,if the forces are weak,competition typically decreases.

When reviewing Porter's value chain analysis,which of the below provides customer support after the sale of goods and services?

Describe the information age and the differences between data,information,business intelligence and knowledge.

Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the iPod,iPhone and iPad.What are these all examples of?

For an organisation to succeed,every department or functional area must work independently to be most effective.

Which of the following is considered data?

What includes support value activities and primary value activities and is used to determine how to create the greatest possible value for customers?

What are costs that make customers reluctant to switch to another product or service?

A system is a collection of parts that link together to __________.

How can a company reduce the threat of substitute products or services?

Jeremy Bridges is an executive for Green Web Designs,where his primary role is to ensure the security of business systems and develop strategies and safeguards to protect the company from online viruses and hackers.What is Jeremy's role within the company?

Product differentiation occurs when a company develops unique differences in its products or services with the intent to influence demand.