Question 1

Describe the differences between distribution systems of various countries in terms of channel quality.

Accepted Answer

Channel quality refers to the expertise,...

Question 2

Firms can reduce the failure of new-product development by insisting that research and development,marketing,and production functions work independently.

Accepted Answer

A) True 
 B)False

Question 3

Describe how cultural differences affect product attributes.

Accepted Answer

Countries differ along a whole range of ...

Question 4

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product,or for slightly different variations of the product.

Accepted Answer

A) True 
 B)False

Question 5

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Accepted Answer

A) True 
 B)False

Question 6

Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.

Accepted Answer

A) True 
 B)False

Question 7

Many firms pursuing a(n) _____ strategy on an international scale will price low worldwide to build global sales volume as rapidly as possible.

Accepted Answer

A)   price discrimination
B)   experience curve pricing
C)   price skimming
D)   penetration pricing
E)   economy pricingF) A) and B)
G) D) and E)

Question 8

Which of the following is a consequence of the vague terminology used in most antidumping actions?

Accepted Answer

A)   A firm believes that in several years, it will be making substantial profits and have a cost advantage over its less-aggressive competitors.
B)   Firms further down the experience curve will have a cost advantage vis-à-vis those further up the curve.
C)   Pricing decisions around the world will need to be centrally monitored.
D)   A firm's ability to engage in price discrimination may also be challenged.
E)   Antidumping regulations cannot be used to limit the prices a firm can charge in a given country.F) B) and D)
G) A) and D)

Question 9

Which of the following is true of Theodore Levitt's arguments concerning globalization of world markets?

Accepted Answer

A)   Levitt's argument holds true for basic industrial products, such as steel, bulk chemicals, and semiconductor chips but not for consumer goods markets.
B)   Levitt understates his case concerning global markets and the fall of multinational corporations.
C)   Globalization, in the sense used by Levitt, is the rule rather than the exception in consumer goods markets.
D)   Levitt's arguments have no implications for the marketing strategies pursued by an international business.
E)   There is no evidence to suggest the convergence of preferences among consumers across advanced countries.F) A) and B)
G) A) and C)

Question 10

Predatory pricing and experience curve pricing do not violate antidumping regulations.

Accepted Answer

A) True 
 B)False

Question 11

_____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

Accepted Answer

A)   Channel exclusivity
B)   Channel quality
C)   Channel length
D)   Channel dominance
E)   Channel concentrationF) B) and C)
G) A) and D)

Question 12

The _____ refer(s) to choices about product attributes,distribution strategy,communication strategy,and pricing strategy that a firm offers its targeted markets.

Accepted Answer

A)   market imperfections
B)   marketing mix
C)   marketing intermediaries
D)   marketing objectives
E)   marketing planF) A) and D)
G) B) and E)

Question 13

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Accepted Answer

A) True 
 B)False

Question 14

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Accepted Answer

An exclusive distribution channel is one...

Question 15

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is the most important determinant of channel length?

Accepted Answer

A)   The degree to which the retail system is fragmented
B)   An increase in car ownership and two-income households
C)   The level of consolidation in the global retail industry
D)   The amount of difference between product or technical standards
E)   The level of economic development of a countryF) A) and C)
G) B) and E)

Question 17

Which of the following is a definition of market segmentation?

Accepted Answer

A)   It refers to identifying distinct groups of customers whose purchasing behavior differs from others.
B)   It refers to developing existing market segments and increasing market share within those segments.
C)   It refers to identifying the need for new products in existing markets and developing products for those markets.
D)   It refers to identifying new markets that can buy existing products.
E)   It refers to identifying the needs of a new market and developing new products for that market.F) B) and C)
G) B) and D)

Question 18

Which of the following is true of the influence of economic development on consumer preferences?

Accepted Answer

A)   The level of economic development does not impact consumer preferences as much as cultural difference does.
B)   Firms based in highly developed countries do not build extra performance attributes into their products.
C)   Consumers in less developed nations demand to have extra attributes built into products.
D)   Consumers in developed countries are often willing to sacrifice their preferred attributes for lower prices.
E)   Consumers in developed nations are willing to pay more for products that have additional features customized to their tastes.F) None of the above
G) A) and C)

Question 19

Firms based in _____ countries tend to build a lot of extra performance attributes into their products.

Accepted Answer

A)   highly developed
B)   least developed
C)   highly-indebted
D)   developing countries
E)   agriculture-basedF) C) and D)
G) A) and B)

Question 20

Which of the following is an argument against standardized advertising?

Accepted Answer

A)   One large effort to develop a campaign fails to produce better results than 40 or 50 smaller efforts.
B)   It fails to make use of local talent available in other cultures.
C)   Cultural diversity makes it extremely difficult to develop a single advertising theme that is effective worldwide.
D)   Royalties make it the most expensive form of advertising.
E)   It increases the costs of value creation.F) B) and D)
G) B) and C)

Exam 16: Global Marketing and R-D

Which of the following is true of Theodore Levitt's arguments concerning globalization of world markets?

Correct AnswerverifiedShow Answer

Market segmentation refers to identifying distinct groups of consumers whose purchasing behavior differs from others in important ways.

Correct AnswerverifiedShow Answer

Firms can reduce the failure of new-product development by insisting that research and development,marketing,and production functions work independently.

Correct AnswerverifiedShow Answer

_____ refers to the expertise,competencies,and skills of established retailers in a nation,and their ability to sell and support the products of international businesses.

Correct AnswerverifiedShow Answer

Describe the differences between distribution systems of various countries in terms of channel quality.

Correct AnswerverifiedChannel quality refers to the expertise,...View AnswerShow Answer

One benefit of a longer distribution channel is that it cuts selling costs when the degree of fragmentation of the retail sector is less.

Correct AnswerverifiedShow Answer

Which of the following is a consequence of the vague terminology used in most antidumping actions?

Correct AnswerverifiedShow Answer

Which of the following is a definition of market segmentation?

Correct AnswerverifiedShow Answer

Describe how cultural differences affect product attributes.

Correct AnswerverifiedCountries differ along a whole range of ...View AnswerShow Answer

Which of the following is an argument against standardized advertising?

Correct AnswerverifiedShow Answer

Firms based in _____ countries tend to build a lot of extra performance attributes into their products.

Correct AnswerverifiedShow Answer

Describe the differences in distribution systems in various countries in terms of channel exclusivity.

Correct AnswerverifiedAn exclusive distribution channel is one...View AnswerShow Answer

Predatory pricing and experience curve pricing do not violate antidumping regulations.

Correct AnswerverifiedShow Answer

The shorter the distribution channel,the more intermediaries there are that must be persuaded to carry the product for it to reach the consumer.

Correct AnswerverifiedShow Answer

Many firms pursuing a(n) _____ strategy on an international scale will price low worldwide to build global sales volume as rapidly as possible.

Correct AnswerverifiedShow Answer

Which of the following is the most important determinant of channel length?

Correct AnswerverifiedShow Answer

The _____ refer(s) to choices about product attributes,distribution strategy,communication strategy,and pricing strategy that a firm offers its targeted markets.

Correct AnswerverifiedShow Answer

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Correct AnswerverifiedShow Answer

Predatory pricing exists whenever consumers in different countries are charged different prices for the same product,or for slightly different variations of the product.

Correct AnswerverifiedShow Answer

Which of the following is true of the influence of economic development on consumer preferences?

Correct AnswerverifiedShow Answer

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Channel quality refers to the expertise,...
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Countries differ along a whole range of ...
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An exclusive distribution channel is one...
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