Question 1

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  outside branding.F) C) and E)
G) A) and D)

Question 2

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-same promotion emphasis refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  communication adaptation strategy
C)  product adaptation strategy
D)  dual adaptation strategy
E)  product invention strategyF) B) and E)
G) A) and B)

Question 3

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)  The World Trade Organization is a temporary institution.
B)  The 168 member countries of the WTO account for less than 25 percent of world trade.
C)  The WTO sets rules governing trade between its members and the rest of the world.
D)  The WTO uses panels of trade experts who can issue nonbinding recommendations.
E)  The WTO was formed by the major industrialized nations of the world.F) None of the above
G) A) and C)

Question 4

Both Honda and Toyota have plants in the United States that use American labor. This illustrates Honda's and Toyota's use of

Accepted Answer

A)  direct exporting.
B)  direct investment.
C)  joint venture.
D)  licensing.
E)  indirect exporting.F) D) and E)
G) A) and C)

Question 5

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Accepted Answer

A)  capital infrastructure.
B)  political infrastructure.
C)  economic infrastructure.
D)  geopolitical system.
E)  financial exchange system.F) B) and D)
G) A) and E)

Question 6

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Accepted Answer

A)  Marketspace creates an unfair competitive environment for emerging nations.
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing.
C)  The most active participants in the networked global marketspace are companies in developing nations.
D)  All business in the networked global marketspace is conducted in English.
E)  A networked global marketspace enables the exchange of products, services, and information from sellers anywhere to buyers anywhere at any time and at a lower cost.F) D) and E)
G) A) and B)

Question 7

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Accepted Answer

A)  the influences of culture and language.
B)  the differences among industries, countries, and regions.
C)  interdependencies among industries, countries, and regions.
D)  the challenges of currency and exchange imbalances.
E)  the increasing importance of services verses products.F) All of the above
G) A) and E)

Question 8

When foreign currencies can buy more U.S. dollars,

Accepted Answer

A)  U.S. products are more expensive to foreign customers.
B)  U.S. products are more expensive to U.S. customers.
C)  U.S. products are less expensive to foreign customers.
D)  economists consider it an indicator of an impending long-term economic upturn.
E)  American consumers will buy in large quantities and stockpile in fear of an impending economic crisis.F) A) and D)
G) B) and E)

Question 9

A small Canadian winery located in British Columbia has developed a superior wine. It has no overseas contacts but wants to get its wine on the shelves in selected Asian and European markets where growth has been substantial in the past two years. What type of exporting option would best suit this company?

Accepted Answer

A)  direct exporting
B)  licensing
C)  indirect exporting
D)  joint venture
E)  cooperative partnershipF) A) and D)
G) A) and E)

Question 10

Indirect exporting refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee.
B)  selling a firm's domestically produced products in a foreign country without interference by that government.
C)  contracting with a foreign firm to manufacture products according to stated specifications.
D)  avoiding the use of additional parties when a firm sells its domestically produced products in another country.
E)  selling a firm's domestically produced products in a foreign country through an intermediary.F) A) and E)
G) A) and D)

Question 11

In which option would two companies share the ownership, control, and profits of a new company designed to enter a foreign market?

Accepted Answer

A)  exporting
B)  joint venture
C)  direct investment
D)  licensing
E)  franchisingF) C) and D)
G) C) and E)

Question 12

The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States)  on the amount of sugar that can be brought into the nation. The business moved to Mexico because of __________ established by the U.S. government.

Accepted Answer

A)  a tariff
B)  a trade imbalance
C)  an excise tax
D)  a subsidy
E)  a quotaF) C) and D)
G) A) and B)

Question 13

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

Accepted Answer

A)  seller.
B)  channels between nations.
C)  seller's international marketing headquarters.
D)  final consumer.
E)  channels within foreign nations.F) B) and E)
G) A) and D)

Question 14

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)  semiotics.
B)  semantics.
C)  semaphorics.
D)  cultural symbolism.
E)  cultural linguistics.F) A) and D)
G) C) and E)

Question 15

Semiotics refers to

Accepted Answer

A)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C)  a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D)  a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E)  the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.F) A) and D)
G) C) and E)

Question 16

Most companies become involved in direct exporting when

Accepted Answer

A)  foreign governments believe that they will benefit the most from allowing the entry of direct exports.
B)  emerging markets in foreign countries become economically viable.
C)  they believe their volume of sales will be sufficiently large and easy to obtain so that they do not require intermediaries.
D)  the domestic market becomes saturated with competing products and services.
E)  evolving technologies in foreign countries come online.F) B) and C)
G) None of the above

Question 17

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan. In other words, Eastman Kodak accused Fuji of

Accepted Answer

A)  tariff avoidance.
B)  countertrade.
C)  surplus marketing.
D)  dumping.
E)  underbidding.F) B) and E)
G) D) and E)

Question 18

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Accepted Answer

A)  market synthesis
B)  international sociographic study
C)  anthropological examination
D)  cross-cultural analysis
E)  ethnocentrism assessmentF) All of the above
G) A) and B)

Question 19

Generally, as the proportion of middle-income households in a country __________, the __________ a nation's purchasing power.

Accepted Answer

A)  increases; greater
B)  increases; lesser
C)  decreases; greater
D)  levels off; greater
E)  There is no relationship between middle-income households and a nation's purchasing power.F) None of the above
G) A) and E)

Question 20

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)  domestic imperialism.
B)  protectionism.
C)  blocked competition.
D)  import taxation.
E)  trade restriction.F) C) and D)
G) A) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

Both Honda and Toyota have plants in the United States that use American labor. This illustrates Honda's and Toyota's use of

Correct Answer
verified

In which option would two companies share the ownership, control, and profits of a new company designed to enter a foreign market?

Correct Answer
verified

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Correct Answer
verified

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Correct Answer
verified

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-same promotion emphasis refers to which type of strategy?

Correct Answer
verified

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct Answer
verified

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Correct Answer
verified

Indirect exporting refers to

Correct Answer
verified

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan. In other words, Eastman Kodak accused Fuji of

Correct Answer
verified

Correct Answer
verified

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

Correct Answer
verified

Generally, as the proportion of middle-income households in a country , the a nation's purchasing power.

Correct Answer
verified

When foreign currencies can buy more U.S. dollars,

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Correct Answer
verified

Most companies become involved in direct exporting when

Correct Answer
verified

Semiotics refers to

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Both Honda and Toyota have plants in the United States that use American labor. This illustrates Honda's and Toyota's use of

Correct AnswerverifiedShow Answer

In which option would two companies share the ownership, control, and profits of a new company designed to enter a foreign market?

Correct AnswerverifiedShow Answer

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Two-thirds of the commercial transactions in Russia involve nonmonetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there. These would best be described as constraints in the country's

Correct AnswerverifiedShow Answer

Global companies have five strategies for matching products and their promotion efforts to global markets. A same product-same promotion emphasis refers to which type of strategy?

Correct AnswerverifiedShow Answer

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Correct AnswerverifiedShow Answer

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Correct AnswerverifiedShow Answer

Indirect exporting refers to

Correct AnswerverifiedShow Answer

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan. In other words, Eastman Kodak accused Fuji of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The distribution channels can be considered to have been successful when the product reaches the

Correct AnswerverifiedShow Answer

Generally, as the proportion of middle-income households in a country __________, the __________ a nation's purchasing power.

Correct AnswerverifiedShow Answer

When foreign currencies can buy more U.S. dollars,

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

For the marketer, a thorough __________ involves an understanding of and an appreciation for the values, customs, symbols, and language of other societies.

Correct AnswerverifiedShow Answer

Most companies become involved in direct exporting when

Correct AnswerverifiedShow Answer

Semiotics refers to

Correct AnswerverifiedShow Answer

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Generally, as the proportion of middle-income households in a country , the a nation's purchasing power.

Correct Answer
verified

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