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Communist central planners didn’t care about product differentiation, opting instead for a uniform design of products in order to achieve


A) higher prices and profits for their firms.
B) mass production and lower costs.
C) allocative efficiency in society.
D) purely competitive markets.

E) A) and D)
F) A) and C)

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Answer the question on the basis of the following demand and cost data for a specific firm. \quad \quad \quad \quad Demand Data \text { Demand Data } \quad \quad \quad  Cost Data \text { Cost Data } (3)  Total  (1)   (2)   Quantit  Output  Total  Price  Price  Y Cost $50$3522$4545303355402544703520559030156611525107714520588180\begin{array}{|c|c|c|c|c|}\hline&&(3) &\text { Total } \\\text { (1) } & \text { (2) } & \text { Quantit } & \text { Output } & \text { Total } \\\text { Price } & \text { Price } & \text { Y} & & \text { Cost }\\\hline \$ 50 & \$ 35 & 2 & 2 & \$ 45 \\\hline 45 & 30 & 3 & 3 & 55 \\\hline 40 & 25 & 4 & 4 & 70 \\\hline 35 & 20 & 5 & 5 & 90 \\\hline 30 & 15 & 6 & 6 & 115 \\\hline 25 & 10 & 7 & 7 & 145 \\\hline 20 & 5 & 8 & 8 & 180 \\\hline\end{array} Suppose that entry of firms into the industry changes this firm's demand schedule from columns 1 and 3 to columns 2 and 3. Maximum economic profit will


A) decrease to $25.
B) decrease to $35.
C) decrease to $70.
D) decrease to zero.

E) None of the above
F) A) and C)

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A monopolistically competitive firm has a


A) highly elastic demand curve.
B) highly inelastic demand curve.
C) perfectly inelastic demand curve.
D) perfectly elastic demand curve.

E) B) and C)
F) A) and D)

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Compared to pure competition, monopolistic competition


A) provides greater product differentiation at the cost of lower productive efficiency.
B) offers less product differentiation but attains a higher productive efficiency.
C) provides greater product differentiation and achieves greater productive efficiency.
D) offers less product differentiation and lower productive efficiency.

E) A) and D)
F) None of the above

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In the short run, a profit-maximizing monopolistically competitive firm sets it price


A) equal to marginal revenue.
B) equal to marginal cost.
C) above marginal cost.
D) below marginal cost.

E) B) and C)
F) None of the above

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Monopolistic competition entails a deadweight loss to society, even if the firms earn zero economic profits.

A) True
B) False

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A monopolistically competitive firm's marginal revenue curve


A) is downsloping and coincides with the demand curve.
B) coincides with the demand curve and is parallel to the horizontal axis.
C) is downsloping and lies below the demand curve.
D) does not exist because the firm is a "price maker."

E) None of the above
F) B) and D)

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The demand curve faced by a monopolistically competitive firm


A) is more elastic than the monopolist's demand curve.
B) is less elastic than the monopolist's demand curve.
C) will shift outward as new firms enter the industry.
D) is more elastic than the demand curve faced by the purely competitive firm.

E) B) and C)
F) C) and D)

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The monopolistically competitive seller's demand curve will become more elastic the


A) larger the number of competitors.
B) greater the degree of product differentiation.
C) more significant the barriers to entry.
D) smaller the number of competitors.

E) All of the above
F) A) and D)

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Which of the following statements is correct?


A) Purely competitive firms, monopolistically competitive firms, and pure monopolies all earn zero economic profits in the long run.
B) Purely competitive firms, monopolistically competitive firms, and pure monopolies all earn positive economic profits in the long run.
C) In the long run, purely competitive firms and monopolistically competitive firms earn zero economic profits, while pure monopolies may or may not earn economic profits.
D) Monopolistically competitive firms earn zero economic profits in both the short run and the long run.

E) A) and B)
F) A) and C)

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Answer the question on the basis of the following demand and cost data for a specific firm. \quad \quad \quad \quad Demand Data \text { Demand Data } \quad \quad \quad  Cost Data \text { Cost Data } (3)  Total  (1)   (2)   Quantit  Output  Total  Price  Price  Y Cost $50$3522$4545303355402544703520559030156611525107714520588180\begin{array}{|c|c|c|c|c|}\hline&&(3) &\text { Total } \\\text { (1) } & \text { (2) } & \text { Quantit } & \text { Output } & \text { Total } \\\text { Price } & \text { Price } & \text { Y} & & \text { Cost }\\\hline \$ 50 & \$ 35 & 2 & 2 & \$ 45 \\\hline 45 & 30 & 3 & 3 & 55 \\\hline 40 & 25 & 4 & 4 & 70 \\\hline 35 & 20 & 5 & 5 & 90 \\\hline 30 & 15 & 6 & 6 & 115 \\\hline 25 & 10 & 7 & 7 & 145 \\\hline 20 & 5 & 8 & 8 & 180 \\\hline\end{array} If columns 1 and 3 are this firm's demand schedule, the profit-maximizing level of output will be


A) 3 units.
B) 4 units.
C) 5 units.
D) 6 units.

E) B) and C)
F) A) and B)

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Answer the question on the basis of the following demand and cost data for a specific firm. \quad \quad \quad \quad Demand Data \text { Demand Data } \quad \quad \quad  Cost Data \text { Cost Data } (1) (2) (3)  Total  Price  Price  Quanti  Outpu  Cost  ty  t 11.0$10.066$61009.998.8577629.008.0088648.007.0099677.106.101010726.005.001111795.154.15121286\begin{array}{|c|c|c|c|c|}\hline(1) &(2) &(3) &&\text { Total } \\\text { Price }&\text { Price }&\text { Quanti }&\text { Outpu }&\text { Cost } \\&&\text { ty }& \text { t }\\\hline 11.0 & \$ 10.0 & 6 & 6 & \$ 61 \\0 & 0 & & & \\\hline 9.99 & 8.85 & 7 & 7 & 62 \\\hline 9.00 & 8.00 & 8 & 8 & 64 \\\hline 8.00 & 7.00 & 9 & 9 & 67 \\\hline 7.10 & 6.10 & 10 & 10 & 72 \\\hline 6.00 & 5.00 & 11 & 11 & 79 \\\hline 5.15 & 4.15 & 12 & 12 & 86 \\\hline\end{array} If columns (1) and (3) of the demand data shown are this firm's demand schedule, the profit-maximizing level of output will be


A) 12 units.
B) 8 units.
C) 10 units.
D) 9 units.

E) All of the above
F) B) and C)

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Excess capacity refers to the


A) amount by which actual production falls short of the minimum ATC output.
B) fact that entry barriers artificially reduce the number of firms in an industry.
C) differential between price and marginal costs that characterizes monopolistically competitive firms.
D) fact that most monopolistically competitive firms encounter diseconomies of scale.

E) A) and B)
F) B) and C)

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We would expect the four-firm concentration ratio of the restaurant industry in a large metropolitan area to be about 0.80, or 80 percent, and higher.

A) True
B) False

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If you sum the squares of the market shares of each firm in an industry (as measured by percent of industry sales) , you are calculating the


A) four-firm concentration ratio.
B) Herfindahl index.
C) degree of collusion.
D) Lerner index.

E) None of the above
F) A) and B)

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"Variety is the spice of life" is best applied to which market structure?


A) pure competition
B) monopolistic competition
C) oligopoly
D) monopoly

E) A) and D)
F) B) and C)

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Assume that the short-run cost and demand data given in the tables below confront a monopolistic competitor selling a given product and engaged in a given amount of product promotion. \quad \quad \quad \quad  Cost Data \text { Cost Data } \quad \quad \quad  Demand Data \text { Demand Data }  Total  Output  Total  Cost  Quantity  Demanded  Price 0$250$601401552452503553454704405905356115630\begin{array}{|c|c|c|c}\begin{array}{c}\text { Total } \\\text { Output }\end{array} & \begin{array}{c}\text { Total } \\\text { Cost }\end{array} & \begin{array}{c}\text { Quantity } \\\text { Demanded }\end{array} & \text { Price } \\\hline 0 & \$ 25 & 0 & \$ 60 \\\hline 1 & 40 & 1 & 55 \\\hline 2 & 45 & 2 & 50 \\\hline 3 & 55 & 3 & 45 \\\hline 4 & 70 & 4 & 40 \\\hline 5 & 90 & 5 & 35 \\\hline 6 & 115 & 6 & 30 \\\hline\end{array} What output and price levels will maximize the firm's profit in the short run?


A) 3 units and $45
B) 4 units and $40
C) 5 units and $35
D) 6 units and $30

E) All of the above
F) None of the above

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If monopolistically competitive firms in an industry are making an economic profit, then new firms will enter the industry and the product demand facing existing firms will shift


A) right and become more elastic.
B) left and become less elastic.
C) left and become more elastic.
D) right and become less elastic.

E) None of the above
F) B) and C)

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If the representative firm in a monopolistically competitive industry has an optimal output where P < ATC, the industry will expand in the long run.

A) True
B) False

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Assume that in a monopolistically competitive industry, firms are earning economic profit. This situation will


A) reduce the excess capacity in the industry as firms expand production.
B) attract other firms to enter the industry, causing the existing firms' profits to shrink.
C) cause firms to standardize their product to limit the degree of competition.
D) make the industry allocatively efficient as each firm seeks to maintain its profits.

E) C) and D)
F) All of the above

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