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Exam 15: Advertising, sales Promotion, and Public Relations

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Question 111

Multiple Choice

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Sampling is an appropriate strategy for which type of products?

A) products that are classified as shopping goods
B) new products
C) commodity products such as salt, sugar, and baking soda
D) products that are perishable
E) products that are classified as specialty goods

F) A) and B)
G) B) and E)

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Question 112

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One of the disadvantages associated with television as an advertising medium is that it

A) has a short exposure time.
B) cannot target specific audiences.
C) must use print for effect.
D) has a limited amount of advertising time available.
E) is not effective for conveying simple messages.

F) B) and C)
G) B) and E)

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Question 113

Multiple Choice

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A Levi's ad features the introduction of the company's new Levi's 501 CT jeans.What type of product advertisement is this ad?

What is the difference between a contest and sweepstakes?

Identify the three different approaches used to schedule advertising.

Differentiate among full-service advertising agencies,limited-service advertising agencies,and in-house agencies as to the services provided.

Google generates revenue by offering online __________ opportunities next to search results or on specific Web pages.

As traditional media have become more expensive and cluttered,advertisers have been attracted to a variety of nontraditional advertising options-in airports,doctors' offices,health clubs,or theaters,which are referred to as

A trade promotion where the manufacturer gives a retailer a case allowance price for products in their warehouse,which prevents shelf stock from running down during the promotional period,is referred to as a __________ stock protection program.

Posttests that involve studies such as controlled experiments (e.g.,using radio ads in one market and newspaper ads in another and comparing the results) and consumer purchase tests (measuring retail sales that result from a given advertising campaign) are examples of

In 2015 The American Association of Advertising Agencies noted that high-quality ___________ TV commercials typically cost about $354,000 to produce.

Describe the three forms of product advertisements.What are their objectives?

One disadvantage of using the yellow pages as an advertising medium is

Sales tools used to support a company's advertising and personal selling directed to wholesalers,distributors,or retailers are referred to as

The purpose of pioneering institutional advertisements is to

An ad for Conesco Insurance asks the question,"How long will you wait to start planning for long-term care? " The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show.The idea that she will not have the care she needs because she failed to plan her finances for the future when she was younger is an example of a

An e-mailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

Michael Angelo's Pepperoni Mini Calzones are easy-to-prepare snacks,but the manufacturer believes customers are not buying the product as predicted because they are unfamiliar with calzones.The manufacturer is interested in employing a sales promotion technique that will communicate the ease of preparation and encourage customers to try the product.Which method would it most likely employ?

Sales tools like coupons and premiums used to support a company's advertising and personal selling directed to ultimate consumers are referred to as

News conferences would most likely be used during which stage of a product's life cycle?