Question 1

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)   asked how much a person is willing to pay for an unfamiliar item.
B)   asked whether they saw the firm's advertising campaign.
C)   questioned about how often they are likely to shop in that particular location.
D)   asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)   shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes.F) B) and D)
G) None of the above

Question 2

With respect to distribution,convenience products are available

Accepted Answer

A)   at relatively few outlets.
B)   at a large number of specialty outlets.
C)   only online from the manufacturer.
D)   only at convenience stores.
E)   on a widespread basis at many outlets.F) A) and D)
G) A) and E)

Question 3

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Accepted Answer

A)   a utility bundle.
B)   a product.
C)   a service.
D)   an idea.
E)   merchandise.F) A) and B)
G) None of the above

Question 4

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Accepted Answer

A)   business analysis
B)   new-product strategy development
C)   screening and evaluation
D)   commercialization
E)   idea generationF) C) and D)
G) C) and E)

Question 5

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)   Secret antiperspirant
B)   Fuji disposable camera
C)   BP gasoline
D)   Marchesa wedding gown
E)   Sony HDTVF) A) and D)
G) A) and E)

Question 6

What is idea generation in the new-product development process?
 From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 7

Because services depend on the people who provide them,the quality of a service is often

Accepted Answer

A)   inseparable.
B)   inconsistent.
C)   inventoried.
D)   tied to a product.
E)   independent of the quality delivered.F) A) and B)
G) A) and E)

Question 8

Commercialization is the stage in the new-product process

Accepted Answer

A)   at which the product is positioned and launched in full-scale production and sales.
B)   during which the firm performs its final evaluations of the new product.
C)   when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)   when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)   at which the product generates the greatest sales and profits.F) A) and B)
G) B) and E)

Question 9

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   development
E)   new-product strategy developmentF) B) and E)
G) B) and D)

Question 10

Industrial services are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms.
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) C) and D)
G) B) and D)

Question 11

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Accepted Answer

A)   for the first six months that it was regularly available at a variety of grocery stores.
B)   until a competitor such as Ragu had issued a similar product targeted to the same market.
C)   as long it retained these exact product characteristics.
D)   if it was functionally the same as its salsa sauce.
E)   until its advertising had been seen by every member of its target audience.F) A) and B)
G) A) and E)

Question 12

Food products and fuel would be classified as

Accepted Answer

A)   services.
B)   perishable goods.
C)   durable goods.
D)   nondurable goods.
E)   disposable goods.F) All of the above
G) A) and B)

Question 13

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A)   off-peak pricing.
B)   idle production capacity.
C)   static demand.
D)   capacity management.
E)   excess inventory.F) A) and E)
G) B) and C)

Question 14

With respect to distribution,shopping products are available

Accepted Answer

A)   by special order from the manufacturer only.
B)   at an extremely small number of outlets.
C)   at relatively few outlets.
D)   at a large number of selective outlets.
E)   on a widespread basis at many outlets.F) D) and E)
G) B) and E)

Question 15

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)   specialty product
B)   unsought product
C)   discretionary product
D)   shopping product
E)   convenience productF) A) and B)
G) A) and D)

Question 16

IDEO is a company that

Accepted Answer

A)   creates innovative promotional programs for its clients' new products.
B)   developed the formal Stage-Gate process to commercialize new products for its clients.
C)   uses "design thinking" to develop new products for other organizations.
D)   rates new products like Consumer Reports.
E)   runs patent searches for companies that don't have an internal legal department.F) All of the above
G) A) and B)

Question 17

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Accepted Answer

A)   service encounter inquiry.
B)   customer profile analysis.
C)   gap analysis.
D)   customer contact audit.
E)   service audit.F) C) and D)
G) A) and B)

Question 18

Marketing Dashboard Map 
-In the Marketing Dashboard Map,the annual growth rate in each state is shown.There are 11 "good" states (CA,NV,AZ,NM,CO,TX,LA,MN,IL,GA,and FL) and 15 "bad" states,meaning very poor states (ID,UT,NE,IA,OH,WV,NC,PA,MD,NJ,CT,RI,VT,NH,and ME) .If you were a marketing manager faced with this dashboard,which of the following would be the best action?

Accepted Answer

A)   focus on the shortfalls in Idaho and Utah
B)   revise the relevant goals for both the East and West Coast
C)   conduct additional market research in the Southern United States
D)   examine your distribution system in the Northeastern United States
E)   change the marketing metric being used to evaluate the states individuallyF) A) and C)
G) A) and E)

Question 19

Speed or __________ is often vital in introducing a new product.

Accepted Answer

A)   perpendicular development
B)   time to market
C)   red tape cutting
D)   fast concepting
E)   delivery expeditingF) B) and C)
G) A) and D)

Question 20

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Accepted Answer

A)   protocols
B)   failure fees
C)   slotting fees
D)   cannibalism
E)   market testingF) A) and E)
G) A) and D)

Exam 9: Developing New Products and Services

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct Answer
verified

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct Answer
verified
Idea generation is the second stage of t...
View Answer

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Correct Answer
verified

Speed or __________ is often vital in introducing a new product.

Correct Answer
verified

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Correct Answer
verified

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Correct Answer
verified

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct Answer
verified

Food products and fuel would be classified as

Correct Answer
verified

Correct Answer
verified

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Correct Answer
verified

Because services depend on the people who provide them,the quality of a service is often

Correct Answer
verified

With respect to distribution,convenience products are available

Correct Answer
verified

With respect to distribution,shopping products are available

Correct Answer
verified

Industrial services are support products that include items such as

Correct Answer
verified

Commercialization is the stage in the new-product process

Correct Answer
verified

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct Answer
verified

IDEO is a company that

Correct Answer
verified

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Correct Answer
verified

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Correct Answer
verified

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Correct Answer
verified

Exam 9: Developing New Products and Services

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct AnswerverifiedShow Answer

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Correct AnswerverifiedShow Answer

Speed or __________ is often vital in introducing a new product.

Correct AnswerverifiedShow Answer

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Correct AnswerverifiedShow Answer

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

Food products and fuel would be classified as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

Because services depend on the people who provide them,the quality of a service is often

Correct AnswerverifiedShow Answer

With respect to distribution,convenience products are available

Correct AnswerverifiedShow Answer

With respect to distribution,shopping products are available

Correct AnswerverifiedShow Answer

Industrial services are support products that include items such as

Correct AnswerverifiedShow Answer

Commercialization is the stage in the new-product process

Correct AnswerverifiedShow Answer

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Correct AnswerverifiedShow Answer

IDEO is a company that

Correct AnswerverifiedShow Answer

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Correct AnswerverifiedShow Answer

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Correct AnswerverifiedShow Answer

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Correct AnswerverifiedShow Answer

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Idea generation is the second stage of t...
View Answer

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