Question 1

Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Accepted Answer

A)  business analysis
B)  screening and evaluation
C)  market testing
D)  commercialization
E)  developmentF) D) and E)
G) All of the above

Question 2

X-1 uses all of the following sources to generate new-product ideas EXCEPT:

Accepted Answer

A)  co-workers
B)  Team X-1
C)  employees
D)  retail buyers
E)  R&D lab IDEOF) All of the above
G) C) and E)

Question 3

When the company Netflix first began,it wasn't as successful as expected.This may have been because

Accepted Answer

A)  the program wasn't subscription-based.
B)  too many customers failed to return the VHS cassettes.
C)  the price of postage increased dramatically and ate into profits.
D)  too many free movies were now available through on-demand cable TV and streaming via the Internet.
E)  the primary target market,consisting of young people aged 18 to 24 years old,had declining interest in movies,spending more time listening to music and playing video games.F) C) and D)
G) A) and C)

Question 4

The emphasis of a marketing strategy for a continuous innovation concentrates on

Accepted Answer

A)  obtaining narrow distribution.
B)  setting a low price.
C)  generating awareness.
D)  using reminder advertising to reeducate consumers.
E)  using personal selling.F) A) and E)
G) C) and D)

Question 5

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation.
B)  business analysis.
C)  marketing analysis.
D)  product development.
E)  commercialization.F) A) and C)
G) A) and D)

Question 6

The demand for a business product that results from the demand for a consumer product is referred to as

Accepted Answer

A)  sequential demand.
B)  selective demand.
C)  primary demand.
D)  secondary demand.
E)  derived demand.F) B) and D)
G) B) and C)

Question 7

Which of the following is considered a service?

Accepted Answer

A)  lamp
B)  motorcycle
C)  potato chips
D)  a marketing class
E)  environmentalismF) A) and C)
G) None of the above

Question 8

When consumers consider all types of household cleaners,they are considering the __________ of household cleaners.When consumers limit their choice of household cleaners to only those that come in spray bottles,they are considering a __________ of household cleaners.

Accepted Answer

A)  product class;product brand
B)  product group;product brand
C)  product class;product form
D)  product line;product mix
E)  product mix;product lineF) A) and E)
G) A) and D)

Question 9

The __________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the 3,000 tiny gripping "fingers") technology could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)  development
B)  Stage-Gate®
C)  idea generation
D)  business analysis
E)  screening and evaluationF) A) and E)
G) A) and D)

Question 10

The type of business products known as support products includes installations,supplies,accessory equipment,and __________.

Accepted Answer

A)  complementary products
B)  materials
C)  industrial services
D)  derived products
E)  componentsF) C) and D)
G) B) and D)

Question 11

One of the two ORGANIZATION-RELATED problems of inertia that can cause new-product failures is __________.

Accepted Answer

A)  poor product quality
B)  encountering groupthink in task force and committee meetings
C)  poor execution of the marketing mix
D)  bad timing
E)  incomplete market and product protocolF) B) and E)
G) All of the above

Question 12

A product item refers to

Accepted Answer

A)  the variations within a product class.
B)  the entire product category or industry.
C)  a group of SKUs that are closely related.
D)  a specific product that has a unique brand,size,or price.
E)  the services offered by an organization.F) D) and E)
G) All of the above

Question 13

Which of the products listed below would be the BEST candidate for full-scale market testing?

Accepted Answer

A)  totally free checking account from Bank One
B)  household frequent flyer program from Delta Airlines
C)  mid-priced luxury sedan made in America by Mazda
D)  new iced coffee beverage from Starbucks
E)  slimmer iMac computerF) A) and E)
G) B) and C)

Question 14

Which of the following new products is the BEST example of the LOWEST level of risk from the company's point of view?

Accepted Answer

A)  adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)  moving from production of land-line telephones to smartphones
C)  marketing the first Apple computer
D)  changing the formula from Coca-Cola to New Coke and then back to Coca Cola Classic
E)  offering online marketing classes rebranded under a new college nameF) C) and E)
G) C) and D)

Question 15

A prototype is a(n)

Accepted Answer

A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization.
B)  full-scale operating model of the product under development.
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D)  simulated operating model of the product given to consumers to use in full-scale field testing.
E)  a digital version of a product produced in multiple shapes,colors,and sizes to determine which version of the product customers like best.F) A) and D)
G) C) and D)

Question 16

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Accepted Answer

A)  distinctive competency determination
B)  new-product strategy development
C)  strategic marketing process
D)  strategic invention process
E)  product protocol definitionF) A) and B)
G) None of the above

Question 17

The various 3M products in the photo above can be classified as a

Accepted Answer

A)  market grouping.
B)  product mix.
C)  product class.
D)  marketing mix.
E)  SKU line.F) B) and C)
G) B) and E)

Question 18

During the first stage of the new-product process,two important activities take place.They are

Accepted Answer

A)  SWOT analysis and environmental scanning.
B)  open innovation and business analysis.
C)  concept testing and product forecasting.
D)  R&D and operations set-up.
E)  environmental scanning and open innovation.F) A) and E)
G) A) and B)

Question 19

According to Figure 10-2 above,column "C" represents a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  spontaneous innovation.
E)  simultaneous innovation.F) D) and E)
G) A) and E)

Question 20

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Exam 10: Developing New Products and Services

During the first stage of the new-product process,two important activities take place.They are

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a continuous innovation concentrates on

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The __________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication (the 3,000 tiny gripping "fingers") technology could be used to improve the gripping power of batting or work gloves.

Correct AnswerverifiedShow Answer

When consumers consider all types of household cleaners,they are considering the __________ of household cleaners.When consumers limit their choice of household cleaners to only those that come in spray bottles,they are considering a __________ of household cleaners.

Correct AnswerverifiedShow Answer

A product item refers to

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X-1 uses all of the following sources to generate new-product ideas EXCEPT:

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The type of business products known as support products includes installations,supplies,accessory equipment,and __________.

Correct AnswerverifiedShow Answer

The stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

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The various 3M products in the photo above can be classified as a

Correct AnswerverifiedShow Answer

The demand for a business product that results from the demand for a consumer product is referred to as

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

A prototype is a(n)

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The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

Correct AnswerverifiedShow Answer

Which of the products listed below would be the BEST candidate for full-scale market testing?

Correct AnswerverifiedShow Answer

Which of the following new products is the BEST example of the LOWEST level of risk from the company's point of view?

Correct AnswerverifiedShow Answer

When the company Netflix first began,it wasn't as successful as expected.This may have been because

Correct AnswerverifiedShow Answer

According to Figure 10-2 above,column "C" represents a

Correct AnswerverifiedShow Answer

One of the two ORGANIZATION-RELATED problems of inertia that can cause new-product failures is __________.

Correct AnswerverifiedShow Answer

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When consumers consider all types of household cleaners,they are considering the of household cleaners.When consumers limit their choice of household cleaners to only those that come in spray bottles,they are considering a of household cleaners.

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Services can be classified three ways ba...
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